Influencer Marketing for Brands

1. Front Matter

   Pages i-xiv

   PDF

2. Origins

   • Aron Levin

   Pages 1-5

3. People Are Media Companies

   • Aron Levin

   Pages 7-18

4. Influence Is an Outcome, Not a Profession

   • Aron Levin

   Pages 19-46

5. The Art and Science of Creativity

   • Aron Levin

   Pages 47-78

6. Creator-Centric Strategies

   • Aron Levin

   Pages 79-94

7. 1:1 Relationships at Scale

   • Aron Levin

   Pages 95-117

8. The Four-Step Influencer Marketing Framework

   • Aron Levin

   Pages 119-138

9. Measuring What Matters

   • Aron Levin

   Pages 139-148

10. Back Matter

    Pages 149-161

    PDF

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.

Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.

The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.

What You Will Learn

• Plan effective influencer marketing campaigns using a simple 3-step formula
• Create top performing YouTube videos that drive website traffic, app installs and sales
• Understand what to pay for influencer marketing and how much you should invest if you're just starting out

Who This Bookis For

Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

• Influencer Marketing
• Finding Influencers
• Digital advertising
• Facebook advertising
• Content marketing
• Brand ambassadors
• Celebrity endorsement marketing
• Influencer Marketing on Instagram
• Influencers on Instagram
• Influencers on YouTube

• Stockholm, Sweden

  Aron Levin

With a passion for technology, marketing and sales, Aron Levin co-founded Relatable to empower millions of content creators from all over the world. Clients include large consumer brands like Adobe, Google, Ralph Lauren, Chiquita and Heineken, but also brave direct-to-consumer startups like Lifesum, bioClarity and MVMT.


Aron is also known for his background at King Digital Entertainment (Maker of Candy Crush and 100+ other games) where he led Advertising Operations and his role as Director, Growth at music-streaming service Spotify. He spends his time in Los Angeles, California and Stockholm, Sweden with his wife and two kids. He is also the author of The Content Marketing Calendar and the Relatable Inner Circle Newsletter that is published weekly to 70,000+ marketing professionals.

Policies and ethics